Effective Date: March 30, 2026
Luvu, Inc. ("Luvu," "we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, mobile application, and other products or services that link to this Privacy Policy (collectively, the "Services").
By using the Services, you acknowledge the practices described in this Privacy Policy.
We collect information directly from you, automatically through your device and use of the Services, and from third parties.
Account Information
We may collect information such as your name, email address, password, profile image, and login credentials or identifiers associated with services like Apple or Google.
Profile, Fitness, and User Content
We collect information you choose to provide in connection with your use of the Services, such as workout preferences, workout history, sets, reps, completion status, fitness stats, notes, feedback, support requests, messages, and other submitted content.
Payment Information
We do not store full payment card details. Payments and subscriptions made through our iOS app are processed by Apple.
Device and Technical Information
We may collect technical information such as your IP address, device identifiers, operating system, app version, language, time zone, device model, crash logs, and diagnostic information.
Usage Information
We collect information about how you use the Services, including features used, screens viewed, interactions with workouts, session duration, and analytics events.
Advertising and Similar Identifiers
Where permitted by law, and with consent where required, we may collect advertising identifiers and similar device-level identifiers.
We may receive information from third parties such as authentication providers, payment providers, app stores, analytics providers, advertising or attribution partners, and other vendors that support our Services.
We use personal information to:
We may also use aggregated, de-identified, or otherwise processed information for analytics, research, and product development to the extent permitted by law.
Some features of the Services analyze movement during workouts using your device's camera. We never access or process camera data for workout tracking without your consent.
In connection with these features, we may process pose or keypoint data, rep counts, exercise classification signals, and related technical metadata in order to provide workout tracking and improve feature performance.
If you are asked to share workout data for product improvement, participation is entirely optional. You can choose not to participate and still use the core Services, and you may change this setting at any time in the app.
We do not use workout tracking features for identity recognition or authentication. Your data remains protected from unauthorized access or use by third parties.
Some features may use artificial intelligence, machine learning, or automated processing. If you interact with those features, we may log inputs and outputs to operate, improve, test, secure, and monitor those features.
AI-generated outputs may be inaccurate or incomplete and are not medical, legal, or professional advice. You should use your judgment and avoid submitting highly sensitive information unless necessary for the feature.
We do not sell or rent your personal information for money. We may share information in the following circumstances:
We share information with vendors and service providers that help us operate the Services, such as providers for hosting, analytics, crash reporting, communications, customer support, authentication, subscription management, and infrastructure.
Where relevant to the Services, and subject to appropriate confidentiality and security restrictions, service providers acting on our behalf may assist with product testing, quality assurance, support, analytics, or labeling and review workflows.
Where permitted by law, and with consent where required, we may share device identifiers and related event data with analytics, attribution, or advertising partners.
We may disclose information if we believe it is reasonably necessary to comply with law, respond to lawful requests, enforce our agreements, investigate fraud or abuse, or protect the rights, property, or safety of Luvu, our users, or others.
We may share or transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction.
We may share information when you ask us to or otherwise consent.
Depending on where you live, you may have certain rights and choices regarding your personal information.
You may be able to:
If you have opted in to a product improvement setting, such as sharing selected workout samples to improve feature performance, you can turn that off in the app Settings if available.
To exercise privacy-related rights, contact us at support@luvufit.com. We may need to verify your identity before fulfilling certain requests.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and tax records, comply with legal obligations, resolve disputes, enforce our agreements, and protect the security and integrity of the Services.
Retention periods vary depending on the type of information and the purpose for which it was collected. When information is no longer needed, we may delete it, de-identify it, or aggregate it.
If you delete your account, we will delete or de-identify your personal information within a reasonable period, subject to any legal, security, fraud prevention, or operational retention needs.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including measures such as encryption in transit, access controls, monitoring, and vendor management.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information without appropriate authorization, we will take steps to delete it.
If you are a parent or guardian and believe your child has provided us with personal information in violation of this Privacy Policy, contact us at support@luvufit.com.
Luvu is based in the United States and may process information in the United States and other countries where we or our service providers operate. Data protection laws in those jurisdictions may differ from those in your location.
Where required by law, we take steps intended to provide appropriate safeguards for cross-border data transfers.
Depending on your jurisdiction, you may have additional rights or disclosures under applicable privacy laws, including laws in California, the EEA, the UK, Brazil, and other regions.
Where required by law, we will provide additional notices or obtain consent for specific data practices.
The Services may include links to or integrations with third-party services. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. If we make material changes, we will provide notice as required by law, such as by updating the effective date, posting notice in the Services, or otherwise notifying you.
Your continued use of the Services after the updated Privacy Policy becomes effective means you acknowledge the updated Policy, to the extent permitted by law.
Luvu, Inc.
Pittsburgh, PA 15206, USA
If you have questions or requests related to this Privacy Policy, contact us at support@luvufit.com.